Tuesday, September 13, 2011

Marshall McLuhan

July 21st 2011 would of been Marshall McLuhan's 100th Birthday. My how things have change since 1911, But McLuhan was a man that "saw" the future in more ways than one. He spoke of a global village in the 60's and 70's decades before the internet and social media were around. He said a global village would be "instant electronic information movement". Do you have that today? You bet we do. It's how I can chat on-line with my friends still in the military while they are overseas or even floating on a ship in the ocean. I can even watch shows from other Countries when ever the feeling strikes me.

On of McLuhan's messages is the media is the message. I think this link sums that up pretty well. http://www.youtube.com/watch?v=n3ApZGGY9RU

McLuhan's Tetrad or laws of media conclude that these four things happen to all media and human artifacts. Enhance, reverse, retrieve and obsolesce. Here is a link that I really liked that had a tetrad for learning 2.0.http://www.danpontefract.com/?p=90

Sunday, August 28, 2011

Social Media

While looking for information on the web about social media marketing I was overwhelmed with information.
Here is a link to a blog by Scott Monty the head of social media for Ford motor company. It is a great video about Ford's social media. http://www.scottmonty.com/2010/03/how-ford-uses-social-media-video.html

I also searched social media marketing on Facebook and again there were tons of pages and groups. Here is one page that I liked, it explains social media marketing. http://www.facebook.com/pages/Social-Media-Marketing/185838048109484

One thing that I found very inserting about social media marketing was that food trucks use facebook and twitter to let customers know were and when they will be at a location. Owner of a local (Cleveland) food truck and also contestant on the Food Network show " The Great Food Truck Race", Chris Hodgson used social media to help get new regulations passed in downtown Cleveland for food trucks. http://blog.cleveland.com/metro/2011/04/cleveland_council_oks_legislat.html

Is social media helping the food truck industry? I absolutely think so. It is no longer like when I was in the Navy and we were lucky if we saw and made it to the "roach coach" for a quick bite. If they didn't show up or we missed them we had no idea where on base they were. Where was social media then? Social media has such a huge impact on this industry there are many articles about social media and food trucks.
http://www.powerhomebiz.com/blog/2010/04/the-new-breed-of-mobile-food-trucks-and-social-media/

Class

This is where I will be posting homework assignments for a social media marketing class I am taking at LCCC.